Kraaibosch Promotion
Client : Kraaibosch Country Estate
Project details
Billboards
Roadside signage
Outdoor banners
Flyer distribution
Newspaper campaign
Sales office branding
The Brief
We received a call in November to urgently develop promotional collateral before the December holiday period. The client needed to create awareness among Gauteng holiday-makers about the investment opportunity in George. Their aim was to sell at least one unit during this period as the property market was at a low point.
The Solution
We created an outdoor campaign, leveraging the estate location, to attract attention. Once the prospective buyers entered the sales office, they were surrounded by life-sized wallpaper graphics promoting the area and lifestyle at the coast. The campaign resulted in the sale of four units over a two-month period.
