Francois Ferreira Academy
Client : Francois Ferreira
Project details
Brand Structure
Logo designs
Online brand assets storage
The Brief
Francois' Eden School of Culinary Art is expanding into the hospitality industry and a new brand structure was necessary to differentiate the schools, but still bring them together under one umbrella.
The Solution
The old logo's concept of the giver and receiver was stylized into two FFs for Francois Ferreira. The one F still resembles the spoon (giver) and the other F resembles a bowl (receiver). Together with the umbrella brand 2 variants were created for the Culinary en Hospitality Schools.
